Tag Archives: QR code

QR code checklist

By John | Published: October 14, 2011

Even smart people can get distracted  and goof up when it comes to QR codes… Q1 Why Why Why? This is crucial. Why scan the code? What is the benefit to me? You need to have a benefit and you need to spell out the benefit. Without a good why-I-should-scan then your QR campaign is [...]

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QR codes: mixed results or 100% crap ?

By John | Published: October 14, 2011

This is the best I’ve seen. Printed on a letter from New World supermarkets about a wine promotion. It explained that the QR code would take me to their mobile website. It worked perfectly and took me to a website about different kinds of wine. Missing ingredient   What’s missing ? There is no reason [...]

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QR codes

By John | Published: July 6, 2011

My first project with QR codes. It’s a very promising technology and it’s huge in Japan – driven there by smart phones that can read them. I’ve done many projects using the old-style picket-fence barcodes. Printing barcodes on letters, envelopes, pallet labels, work tickets, sticky labels. And scanning them in warehouse and retail applications. QR [...]

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  • John Hyde

     

    John Hyde

    Freelance problem-solver and business technologist.

    Specialising in website results: getting your website visitors to do what you want.

     

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    email me@johnhy.de