Category Archives: qr

Even smart people can get distracted  and goof up when it comes to QR codes… Q1 Why Why Why? This is crucial. Why scan the code? What is the benefit to me? You need to have a benefit and you need to spell out the benefit. Without a good why-I-should-scan then your QR campaign is [...]

This is the best I’ve seen. Printed on a letter from New World supermarkets about a wine promotion. It explained that the QR code would take me to their mobile website. It worked perfectly and took me to a website about different kinds of wine. Missing ingredient   What’s missing ? There is no reason [...]