Seth Godin++

Seth Godin's blog

Seth Godin is a marketing guru – author of dozens of books including Purple Cow.

A recent idea on his blog is a workflow audit…

Go find a geek. Someone who understands gmail, Outlook, Excel and other basic tools.

Pay her to sit next to you for an hour and watch you work.

Then say, “tell me five ways I can save an hour a day.”

Whatever you need to pay for this service, it will pay for itself in a week.

Great idea, but is Seth missing the big benefit?

We all have at least one routine task that takes so long that we only bother if we really have to. This could be

  • putting pictures in a blog post
  • putting photos in an email
  • making a back-up

Now just think if the geek showed us a slick way to do the pain-in-the-ass task? The benefit isn’t the time saved – it’s the uplift in quality and performance.


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  • John Hyde


    John Hyde

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