Category Archives: qr

QR code checklist

Even smart people can get distracted¬† and goof up when it comes to QR codes… Q1 Why Why Why? This is crucial. Why scan the code? What is the benefit to me? You need to have a benefit and you need to spell out the benefit. Without a good why-I-should-scan then your QR campaign is [...]

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QR codes: mixed results or 100% crap ?

This is the best I’ve seen. Printed on a letter from New World supermarkets about a wine promotion. It explained that the QR code would take me to their mobile website. It worked perfectly and took me to a website about different kinds of wine. Missing ingredient   What’s missing ? There is no reason [...]

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  • John Hyde


    John Hyde

    Freelance problem-solver and business technologist.

    Specialising in website results: getting your website visitors to do what you want.


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