Category Archives: ideas

Seth Godin++

By John | Published: July 15, 2011

Seth Godin is a marketing guru – author of dozens of books including Purple Cow. A recent idea on his blog is a workflow audit… Go find a geek. Someone who understands gmail, Outlook, Excel and other basic tools. Pay her to sit next to you for an hour and watch you work. Then say, [...]

Posted in ideas | Tagged geek, ideas, seth godin | Comments closed

What a 30% boost looks like…

By John | Published: July 8, 2011

This is in my top-10 list of ideas. Letting website visitors book their own medical appointment online. Like booking a flight or a holiday. Ultralase is a national chain of laser eye clinics in the UK. Some 90% of their business comes through their website. At the time I was Interim Web Manager. We had [...]

Posted in ideas | Tagged ideas, online booking | Comments closed

John Hyde

Freelance problem-solver and business technologist.

Specialising in website results: getting your website visitors to do what you want.

Link to me

email me@johnhy.de